Shopify Optimisation Specialists for Growing Brands
We help independent Shopify stores increase organic traffic, improve conversion rates, and turn more visitors into customers.
“Gross sales up 72% YoY. I’m over the moon!”
Nathan Honour, Owner · G.J Honour Family Butchers
Does this sound familiar?
You’re tired of relying on paid ads, while organic traffic feels unpredictable or non-existent.
You’ve tried all the marketing tactics – pop-ups, emails, social – but sales are inconsistent.
Your website isn’t converting, and you’re constantly fixing things just to stay afloat.
If so, we can help.
Hi, we're Sam & Laura.
We’re the husband and wife team behind Good Not Lucky. Between us, we bring 30 years of experience in ecommerce, Shopify, and digital marketing.
We’ve built a specialist Shopify optimisation agency for ambitious independent brands ready to grow.
If your store has been steady but you’re stuck under the £150k revenue ceiling, it’s time to take growth seriously.
We don’t believe in lucky breaks. We believe in conversion-optimised websites, clear messaging, and systems that generate consistent sales. All tailored to small UK Shopify brands like yours.
Sam & Laura
Owners of Good Not Lucky
Capture and Convert
A 12-Week Shopify Sales Accelerator
A 12-week, done-for-you Shopify optimisation programme for independent ecommerce brands ready to stop guessing and start growing.
You’ve tried the DIY quick wins.
You’ve poured money into paid ads that barely move the needle.
Now you want a Shopify store that actually works, and a growth strategy that makes sense.
We help established Shopify brands increase organic traffic, improve conversion rates, and unlock consistent, reliable revenue. So you can grow with confidence, not chaos.
By the end of 12 weeks, you’ll have:
A Shopify store purpose-built to turn browsers into buyers – no fluff, no guesswork, just a clear path to purchase.
A business set up for consistent, organic growth
– with SEO-driven traffic and a store designed to convert it into revenue.
A clear, focused plan for increasing online sales – no more time-wasting tactics or conflicting advice.
More freedom to actually run your business – because your website is working for you, not against you.
Confidence in your investment — and in yourself – you’ll understand what’s changed, why it works, and how to keep growing.
This isn’t a course. It’s not another DIY time-suck.
It’s a done-for-you Shopify growth system – combining SEO, conversion rate optimisation, and performance-focused design – tailored to your brand.
Is Capture and Convert right for you?
or, learn more
“A total game changer for our online store.”
The new design nails our streetwear aesthetic while making it easier for customers to find the right laces and the results speak for themselves.
We’ve even seen more sales of our technical, higher-value products thanks to improved visibility. Couldn’t be happier.
Dan Evans
UK Sales Manager · Mr.Lacy
“The growth in sales has been exceptional. I’m over the moon.”
The work Sam & Laura have performed has completely exceeded my expectations.
The growth in sales has been so much that I now have a dedicated team just servicing online orders.
And I've got a clear plan of how to continue the growth for year 3 and beyond.
Nathan Honour
Owner · G.J Honour Family Butchers
“We've gone from £1k to £10k months overnight.”
From the moment Sam & Laura stepped in, I felt a huge sense of relief.
They understood exactly how our customers think and shop, and redesigned the site to make it simple, stylish, and genuinely helpful.
Seeing it perform and bring in steady sales has been such a weight off my shoulders.
Amanda Rudden
Owner · Annalise Reece Interiors
Ready to stop wondering what your next move is?
Let’s get to work
Our signature Capture & Convert programme is for small, ambitious Shopify business owners who:
Have been trading online for at least 3 years
Are turning over at least £100k annually
Are hungry for scale, but stuck at a sales plateau
If you’re wondering why your Shopify sales are feeling a bit “meh”, we can help.
Send us your Shopify store URL and we’ll reply with 3 specific fixes you can make to improve traffic or conversions.
No fluff. No generic advice. Just practical improvements tailored to your website.